The company capitalized on its fast-growing success with a slew of merchandise that included toys, books, trading cards, musical albums, Nintendo DS games, and, in December 2013, a feature-length movie.īy mid-2014, the Moshi Monsters community had grown to 80 million. It was so large that Lady Gaga took legal action over a Moshi character called Lady Goo Goo. The site quickly gained traction and reportedly had 10 million players by December 2009. The iPhone was less than a year old and mobile gaming was still in its infancy. Moshi Monsters was created by British entrepreneur Michael Acton Smith and launched in April 2008. Things have to come to an end at some point.' It's just not realistic or a sensible business decision, unfortunately. It's just not possible to take and move it into some other kind of platform. Even though we're having to shut it down, it's still a very popular web-based game. 'But I'm still surprised by how many people play the Flash game. 'I don't know the numbers off the top of my head,' he said. It's an incredible story and was one of the first, big, kid-focused online worlds.'Īccording to Chambers, the site is still surprisingly popular.

It's been live for 10 and a bit years, and 100 million kids have engaged with it during that time. 'So we have known this moment was coming. ' has been on our mind for sometime, since that decision was made by Adobe in 2017,' Ian Chambers, CEO of Mind Candy told Engadget. 'Thank you for joining us on the first part of our monsterific journey and helping us make Moshi Monsters such a splat-tastic online experience,' the announcement reads in classic Moshi-lingo fashion.ĭeveloper Mind Candy said the site is closing down because it currently runs on Flash, a web technology that creator Adobe is set to kill next year. As Ryan Brown spotted on Twitter, the Moshi Monsters site now has an 'important notice' that states it will close at midday GMT (7am ET/4am PT) on December 13th. Moshi Monsters, a once massively popular web game that let you raise colorful creatures and complete mini-games around Monstro City, is shutting down.

Why did adobe flash shut down